SSTR: Subsidiary Signs Marketing Agreement for Flat Out Ultimate Carnage

By Brian Edwards, bedwards@knobias.com

Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (SSTR), and Warner Bros. Interactive Entertainment ("WBIE") have signed an agreement whereby WBIE will sell and market the latest version for the Xbox 360 video game and entertainment system from Microsoft of the award winning Flat Out franchise -- Flat Out Ultimate Carnage under the Empire label throughout North and South America.

The CEO of Empire Interactive, Ian Higgins, commented on the agreement: "We are very excited to enter into a partnership with an industry giant like Warner Bros. It is testament to the quality of the Flat Out franchise and in particular our latest version for the Xbox 360(tm) video game and entertainment system from Microsoft -- Flat Out Total Carnage. Warner Bros.' commitment to the product in terms of sales and marketing support, coupled with their enormous retail reach ensures that Flat Out Ultimate Carnage will be exposed to the broadest possible audience. With Warner leading the sales and distribution charge in North America we believe that Flat Out Ultimate Carnage will achieve maximum exposure to and acceptance by gamers of all ages."

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